ADVT3506 广告研究 · Advertising Research

ADVT3506 目前在昆大墙(UQ Wall)上还没有课程目录详情或学生评价。

课程信息

中文课名:广告研究

课程类型:undergraduate

学分:2

课程领域:Advertising

所属学院:Faculty of Business, Economics and Law

层级:Undergraduate Level 3

目录年份:2026

课程简介

Advertisers' expenditure on media and related activities continues to rapidly change and expand (especially in emerging economies), and more than ever before this expenditure is subject to significant financial and marketplace scrutiny. This course is designed to offer students an opportunity to develop in-depth knowledge of the main quantitative and qualitative methods used in advertising and media research, especially for the purposes of advertising evaluation.

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