ADVT3506 目前在昆大墙(UQ Wall)上还没有课程目录详情或学生评价。
中文课名:广告研究
课程类型:undergraduate
学分:2
课程领域:Advertising
所属学院:Faculty of Business, Economics and Law
层级:Undergraduate Level 3
目录年份:2026
Advertisers' expenditure on media and related activities continues to rapidly change and expand (especially in emerging economies), and more than ever before this expenditure is subject to significant financial and marketplace scrutiny. This course is designed to offer students an opportunity to develop in-depth knowledge of the main quantitative and qualitative methods used in advertising and media research, especially for the purposes of advertising evaluation.
还没有人给 ADVT3506 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
独立学生社区,与昆士兰大学官方无隶属关系。