EVNT7050 国际活动议题与策略 · International Event Issues and Strategies

EVNT7050 目前在昆大墙(UQ Wall)上还没有课程目录详情或学生评价。

课程信息

中文课名:国际活动议题与策略

课程类型:postgraduate coursework

学分:2

课程领域:Event Management

所属学院:Faculty of Business, Economics and Law

层级:Postgraduate Level 7

目录年份:2026

课程简介

The course examines issues and cornerstone theories that impact on international event planning, operations, marketing and resourcing. The complexities presented by (a) different markets, cultures and cultural settings, (b) different governments, policies and regulatory frameworks, and (c) different host countries/cities and public-private sector agencies and networks for optimising events tourism are a key focus in this course.

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