MKTG7505 是昆士兰大学(University of Queensland,UQ)的一门课,开设在Faculty of Business, Economics and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和昆大学生留下的评价。
中文课名:产品战略与开发
课程类型:postgraduate coursework
学分:2
课程领域:Marketing
所属学院:Faculty of Business, Economics and Law
层级:Postgraduate Level 7
目录年份:2026
This course examines the new product/service development and management process and particularly focusing on the contribution of marketing. Specific areas covered include market learning, research and development and marketing interface, unique characteristics of new service development (NSD) such as co-creation, product/service launch, the role of entrepreneurial marketing strategies reaching viable markets, marketing channels and building relationships with targeted cust…
还没有昆大学生给 MKTG7505 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
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