EVNT2004 Event Marketing and Consumer Behaviour (University of Queensland): rated 2.5/5 overall across 2 reviews collected on UQ Wall.
EVNT2004 is a University of Queensland course taught by the Faculty of Business, Economics and Law in Event Management. This page brings together its handbook details and what UQ students say about it.
Review data updated 2026-10-24.
Chinese title: 活动营销与消费者行为
Type: undergraduate
Credit points: 2
Subject area: Event Management
Faculty: Faculty of Business, Economics and Law
Level: Undergraduate Level 2
Handbook year: 2026
This course provides insights into the principles of event marketing and their application in real world settings. It explores the development of event marketing objectives, strategies, plans and related research.
EVNT2004 has 2 scored reviews: overall 2.5/5 · usefulness 2.5 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 2.5 stars).
The course panel on UQ Wall shows every review and discussion in full.
Q: Is EVNT2004 worth taking?
A: Averaged over 2 reviews: usefulness 2.5/5, overall 2.5/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches EVNT2004, and when is it offered?
A: EVNT2004 is taught by the Faculty of Business, Economics and Law. Check the official handbook for the current year.
UQ Wall is an independent student community and is not affiliated with University of Queensland.