MKTG2501 Consumer Behaviour (University of Queensland): rated 4.0/5 overall across 2 reviews collected on UQ Wall.
MKTG2501 is a University of Queensland course taught by the Faculty of Business, Economics and Law in Marketing. This page brings together its handbook details and what UQ students say about it.
Review data updated 2026-10-24.
Chinese title: 消费者行为学
Type: undergraduate
Credit points: 2
Subject area: Marketing
Faculty: Faculty of Business, Economics and Law
Level: Undergraduate Level 2
Handbook year: 2026
This course provides students with the fundamental theories and models to develop a sound understanding of consumers, their needs, desires and behaviours. Study in this course will encourage students to examine individual and group decision-making, buying experiences and the interrelationships between the individual consumer, consumption practices and lifestyle activities.
MKTG2501 has 2 scored reviews: overall 4.0/5 · usefulness 4.0 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 4.0 stars).
The course panel on UQ Wall shows every review and discussion in full.
Q: Is MKTG2501 worth taking?
A: Averaged over 2 reviews: usefulness 4.0/5, overall 4.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG2501, and when is it offered?
A: MKTG2501 is taught by the Faculty of Business, Economics and Law. Check the official handbook for the current year.
UQ Wall is an independent student community and is not affiliated with University of Queensland.