MKTG2508 Brand Management (University of Queensland): rated 3.7/5 overall across 3 reviews collected on UQ Wall.
MKTG2508 is a University of Queensland course taught by the Faculty of Business, Economics and Law in Marketing. This page brings together its handbook details and what UQ students say about it.
Review data updated 2026-10-24.
Chinese title: 品牌管理
Type: undergraduate
Credit points: 2
Subject area: Marketing
Faculty: Faculty of Business, Economics and Law
Level: Undergraduate Level 2
Handbook year: 2026
Brands are an important resource for companies and consumers, perhaps one of the most valuable assets an organisation can invest and develop over time. This course provides a full and complete overview of the importance of brands to the organisation.
MKTG2508 has 3 scored reviews: overall 3.7/5 · usefulness 5.0 (all out of 5; higher difficulty means harder).
Sources: 2 StudentVIP reviews (average 5.0 stars); 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 1.0/5).
On Reddit: "Useless subject, MKTG2508 - consumer behaviour. Class is from 5-7pm, no lectopia, things left out of slides, textbook written by the course coordinator. Tutorials didn't cover course content in any real way and there were no TVals offered in the final tute. Also, my group was go…"
The course panel on UQ Wall shows every review and discussion in full.
Q: Is MKTG2508 worth taking?
A: Averaged over 3 reviews: usefulness 5.0/5, overall 3.7/5.
Q: Which faculty teaches MKTG2508, and when is it offered?
A: MKTG2508 is taught by the Faculty of Business, Economics and Law. Check the official handbook for the current year.
UQ Wall is an independent student community and is not affiliated with University of Queensland.