MKTG3504 Applied Market Research (University of Queensland): rated 5.0/5 overall across 1 review collected on UQ Wall.
MKTG3504 is a University of Queensland course taught by the Faculty of Business, Economics and Law in Marketing. This page brings together its handbook details and what UQ students say about it.
Review data updated 2026-10-24.
Chinese title: 应用市场调研
Type: undergraduate
Credit points: 2
Subject area: Marketing
Faculty: Faculty of Business, Economics and Law
Level: Undergraduate Level 3
Handbook year: 2026
Effective marketing research is necessary for successful management of the creation, implementation and evaluation stages of the marketing process. In this course students will critically evaluate and design marketing research for decision making.
MKTG3504 has 1 scored review: overall 5.0/5 · usefulness 5.0 (all out of 5; higher difficulty means harder).
Sources: 1 StudentVIP review (average 5.0 stars).
The course panel on UQ Wall shows every review and discussion in full.
Q: Is MKTG3504 worth taking?
A: Averaged over 1 review: usefulness 5.0/5, overall 5.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG3504, and when is it offered?
A: MKTG3504 is taught by the Faculty of Business, Economics and Law. Check the official handbook for the current year.
UQ Wall is an independent student community and is not affiliated with University of Queensland.