MKTG7501 Fundamentals of Marketing (University of Queensland): rated 5.0/5 overall across 1 review collected on UQ Wall.
MKTG7501 is a University of Queensland course taught by the Faculty of Business, Economics and Law in Marketing. This page brings together its handbook details and what UQ students say about it.
Review data updated 2026-10-24.
Chinese title: 市场营销基础
Type: postgraduate coursework
Credit points: 2
Subject area: Marketing
Faculty: Faculty of Business, Economics and Law
Level: Postgraduate Level 7
Handbook year: 2026
Introduction to marketing management; consumer behaviour; marketing research and segmentation; product life cycle theory; product and pricing strategies; distribution and logistics; promotional strategy including advertising and personal selling; marketing organisation, planning and control; international marketing, services marketing and marketing for not-for-profit organisations.
MKTG7501 has 1 scored review: overall 5.0/5 · usefulness 5.0 (all out of 5; higher difficulty means harder).
Sources: 1 StudentVIP review (average 5.0 stars).
The course panel on UQ Wall shows every review and discussion in full.
Q: Is MKTG7501 worth taking?
A: Averaged over 1 review: usefulness 5.0/5, overall 5.0/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG7501, and when is it offered?
A: MKTG7501 is taught by the Faculty of Business, Economics and Law. Check the official handbook for the current year.
UQ Wall is an independent student community and is not affiliated with University of Queensland.